UGC video
UGC (user-generated content) video is short-form video content created by everyday people — often creators paid by brands — that looks and feels like an authentic user testimonial rather than a polished ad.
UGC videos work because they feel native to the platform. They typically use a phone camera, natural lighting, casual delivery, and the platform's own editing tools. Brands commission UGC videos from creators and then often re-post them as paid ads, which usually outperform studio-produced creative.