Cross-posting

Cross-posting is publishing the same or platform-adapted content to multiple social networks from a single composer, typically with per-platform tweaks for character limits, hashtags, and aspect ratios.

Good cross-posting tools don't blindly duplicate — they let you compose once, then adjust the caption, media, or call-to-action per platform. This preserves the efficiency of one composer while respecting that what works on LinkedIn rarely works verbatim on TikTok.

Related terms

Social media scheduler
A social media scheduler is a tool that lets you compose posts in advance and publishes them automatically to one or more social networks at a chosen time.